- Address the owner directly, and include the rest of the team.
- Who I am, and what my point is.
- Reinstate the main benefit
- Mention that you can help them with their other services as well.
Hey Claudia, and the Om Beats Yoga Team,
My name is Richard Hylton. And I am apart of a company that specializes in using Facebook Ads to find companies like yours, more customers.
And I created this short video, to show you how I think I can help you guys make a bunch of money.
And not just with your yoga services, but also possibly with the teacher training, or massage, or acupuncture.
…pretty much any service that you offer.
Let me know what you think.
Talk About Targeting (0:26)
Focus on what they don’t know.
So, using some cool tools on Facebook, we have the ability to show advertisements to virtually anybody that we want. So if someone lives x amount of miles away from your studio, or if they live within certain zip codes, or if they make a certain amount of money, we can make sure they are relevant to you.
We can target specific people that fall into a certain age bracket or tell if they are male or female.
We can even target people if they go to a Yoga event, or join a Yoga group.
If they have a relationship on Facebook with one of your competitors, we can advertise to them too.
So, our ability to show the right person the ad, not just people who like it, but also people who can afford it, is through the roof.
The Ad (1:11)
Now, after we find the people who are most likely to purchase your services, we show up right in their news feed with an advertisement like this:
It says, “attention yogis! ….hooked on this extraordinary workout!”
Here we have a nice image that we found on your Instagram with the Om Beats branding.
(read title) “1 Month of Unlimited Yoga ” kind of restating the benefit of what they’re getting…
You see, we actually pulled that offer from your website. It seemed like something you guys were already running. And, I’ve tested this in several other markets and have seen a ton of success. you should be fine.
Now, the only people who see this ad, are the people who we selected.
And once they click this ad, we take them to this page.
The Video Landing Page (2:10)
- Need: Get in contact with more people that want their services.
- Feature: Dope ass video background landing page.
- Benefit: Leads come directly to you so you don’t have to chase customers. Customers chase you! Save Time and Energy!
How would you like it if every time you got a new customer, you get a simple notification to your phone?
This is called a video background landing page and we designed it using one of the videos you actually had on your website and on Youtube.
It looks different from the static pages that people typically see.
And I think it really represents your brand and kinda the experience their gonna get when they come in.
And the text here is pretty simple (read text)
And once they click “Yes Please” that’s when we collect their information.
(read it) Then we collect their name, email, and phone number.
And that’s when the lead comes to you.
So we do all the heavy lifting on our end.
The Thank You Page (2:49)
- Need: To make more money per customer. (Increase order value before they leave)
- Feature: A Thank You page with a urgency bump.
- Benefit: Make more profit without increasing the cost to acquire each customer.
Now were a lot of companies make mistakes is when after the customer requests their service, they simply send them to a page that says Thank You someone will call you soon.
But in reality, the Thank You page is our perfect opportunity to accomplish two things, create urgency, and, offer additional services.
So we’re giving them a reason to call NOW, which is going to save you time. You wont have to chase the leads, the leads will come to you.
And your phone, will ring.
Bonus Offer on top of that. It says, (read it)
Now we noticed on your website that you offer additional services
So by simply presenting that to your customers here, you’ll be surprised on how many actually take action, on both services.
And for the people who didn’t take action, meaning they came to this beautifully designed page and did not give their contact information, we will continue to re-target them using those ads that follow you around on the internet.
We create those too.
And we’d say something like this…
And we have the phone number there…
They will see this all the time, when they come online, so your business will stay top of mind.
And don’t worry, I’ll do al the retargeting work for you too, at no extra charge.
So it’s very effective. And when I say effective, I mean your phone will ring.
And lastly, we designed a series of emails that will be sent out to each prospect, to continue to engage them, and bring them in-to your studio.
Would that work for you?
Om Beats Yoga Team,In the past, I’ve seen these campaigns generate as many as 100 leads in 24 hours. So, if you’d like me to run this campaign I created for you. I’d be more than happy to do it. And I’d be more than happy to do it for free.
I don’t believe in asking for business, I believe in earning it.
So, with your permission, I’d like to turn this campaign on for a day…
And If you like the results that you get, then we can discuss working together in the future.
My name is Richard Hylton
Facebook Ads Expert
…and I look forward to hearing from you.